presents:
In collaboration with:
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presents:
In collaboration with:
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The Enchantment
Transcends
A unique Social Film & work of art featuring the authentic painterly strokes of Ángeles Toledano, created for the campaign celebrating Flamenco in Spain (November 2024) The Enchantment Transcend has received international recognition: winners at the Communicator Awards (Excellence in Campaign – Arts and Entertainment, and Social Content Series – Arts, Culture & Entertainment) and finalists at the Global Social Media Awards for Best Integrated Campaign..
The
Enchantment
Transcends
A unique Social Film & work of art featuring the authentic painterly strokes of Ángeles Toledano, created for the campaign celebrating Flamenco in Spain (November 2024) The Enchantment Transcend has received international recognition: winners at the Communicator Awards (Excellence in Campaign – Arts and Entertainment, and Social Content Series – Arts, Culture & Entertainment) and finalists at the Global Social Media Awards for Best Integrated Campaign.
Watch with ENGLISH CC in Youtube
Watch with ENGLISH CC in Youtube
CAMPAIGN
RESULTS
+40K
Total impressions across platforms
9.7 MM
Total impressions across platforms
︎Instagram Reels
+3.6M views
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TikTok
+6.9M views
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Youtube
12.7k organics views
+3.6M views
TikTok+6.9M views
Youtube12.7k organics views
CAMPAIGN
RESULTS
+40K
Total impressions across platforms
9.7 MM
Total impressions across platforms
︎
Instagram Reels+3.6M views
TikTok+6.9M views
Youtube12.7k organics views
THE BRIEF
To celebrate Flamenco Month, one of Spain’s most iconic folk music genres, Amazon Music collaborated with the Museo Nacional Thyssen-Bornemisza to showcase its connection with the most avant-garde artists. They launched a tour inspired by the work of Ángeles Toledano, a standout singer of the new wave, and asked us to support this cultural milestone with a comprehensive campaign that resonates across all generations.
THE BRIEF
To celebrate Flamenco Month, one of Spain’s most iconic folk music genres, Amazon Music collaborated with the Museo Nacional Thyssen-Bornemisza to showcase its connection with the most avant-garde artists. They launched a tour inspired by the work of Ángeles Toledano, a standout singer of the new wave, and asked us to support this cultural milestone with a comprehensive campaign that resonates across all generations.
THE ARTIST
Ángeles Toledano, originally from Jaén, is one of the freshest voices in contemporary flamenco. From a young age, flamenco music has been a constant in her life; she started singing at the age of seven and has developed her own style, blending tradition with contemporary elements.
Amazon Music
THE ARTIST
Ángeles Toledano, originally from Jaén, is one of the freshest voices in contemporary flamenco. From a young age, flamenco music has been a constant in her life; she started singing at the age of seven and has developed her own style, blending tradition with contemporary elements.
THE SONG
In her exclusive rendition of "Sin Ti No Soy Nada (Amazon Music Original)", released solely on Amazon Music, Ángeles Toledano reimagines Amaral’s iconic 2002 song, preserving its essence while infusing it with the raw emotional intensity of flamenco.
Amazon Music
THE SONG
In her exclusive rendition of "Sin Ti No Soy Nada (Amazon Music Original)", released solely on Amazon Music, Ángeles Toledano reimagines Amaral’s iconic 2002 song, preserving its essence while infusing it with the raw emotional intensity of flamenco.
Amazon Music
Artistic creation is a journey that begins with the primal—an echo that leaves its mark, waiting to be discovered in every work. This journey is an encounter between painting and music, where their languages
intertwine to tell unique stories. It showcases how the inherent magic of art has the power to manifest in any form.
Through guided, free-entry tours, visitors travel through time from the 19th century—exploring the works of Gaertner, Monet, and Degas—to the 20th century, featuring paintings by Grosz, Miró, and Kandinsky, among other great masters.
Sabotage Propaganda was responsible for shaping the graphic identity of the tour and the event celebrating Flamenco, expanding the Museum’s avant-garde universe.
Through guided, free-entry tours, visitors travel through time from the 19th century—exploring the works of Gaertner, Monet, and Degas—to the 20th century, featuring paintings by Grosz, Miró, and Kandinsky, among other great masters.
Sabotage Propaganda was responsible for shaping the graphic identity of the tour and the event celebrating Flamenco, expanding the Museum’s avant-garde universe.
MERGING VISUAL ARTS & MUSIC IN THE MUSEUM
Artistic creation is a journey that begins with the primal—an echo that leaves its mark, waiting to be discovered in every work. This journey is an encounter between painting and music, where their languages intertwine to tell unique stories. It showcases how the inherent magic of art has the power to manifest in any form.
Through guided, free-entry tours, visitors travel through time from the 19th century—exploring the works of Gaertner, Monet, and Degas—to the 20th century, featuring paintings by Grosz, Miró, and Kandinsky, among other great masters.
Sabotage Propaganda was responsible for shaping the graphic identity of the tour and the event celebrating Flamenco, expanding the Museum’s avant-garde universe.
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About the campaign
BRINGING FLAMENCO TO ALL FORMS
OF EXPRESSION
About the campaign
BRINGING
FLAMENCO
TO ALL
FORM OF
EXPRESSION
Beyond the Social Film, we created a series of custom cuts for TikTok and Instagram, structured into chapters that aligned with the unique rhythm of each platform.
Beyond the Social Film, we created a series of custom cuts for TikTok and Instagram, structured into chapters that aligned with the unique rhythm of each platform.
LIVE REACTIONS
To celebrate International Flamenco Day, we took the Social Film and its soundtrack to the streets of Madrid, handing out carnations and
traditional museum postcards featuring an exclusive message from Ángeles Toledano.
traditional museum postcards featuring an exclusive message from Ángeles Toledano.
LIVE REACTIONS
To celebrate International Flamenco Day, we took the Social Film and its soundtrack to the streets of Madrid, handing out carnations and traditional museum postcards featuring an exclusive message from Ángeles Toledano.
THE EVENT
The Social Film premiered on the big screen at a special event hosted by Amazon Music at the Museo Nacional Thyssen-Bornemisza and was simultaneously released on social media, including Ángeles Toledano’s YouTube channel and the museum’s official page. Additionally, Toledano performed her Amazon Music Original live, and guests enjoyed a curated museum tour featuring its most avant-garde pieces.
THE EVENT
The Social Film premiered on the big screen at a special event hosted by Amazon Music at the Museo Nacional Thyssen-Bornemisza and was simultaneously released on social media, including Ángeles Toledano’s YouTube channel and the museum’s official page. Additionally, Toledano performed her Amazon Music Original live, and guests enjoyed a curated museum tour featuring its most avant-garde pieces.
MORE
ICONIC
ARTISTS
Other flamenco vanguardists, key figures in today’s flamenco scene, also shared their perspectives on experimenting with the genre while staying true to its roots.
Featuring:
Featuring:
NIÑO DEL ELCHE
JAIRO DEREMACHE
MARÍA TERREMOTO
MORE ICONIC
ARTISTS
Other flamenco vanguardists, key figures in today’s flamenco scene, also shared their perspectives on experimenting with the genre while staying true to its roots.
Featuring:
Featuring:
NIÑO DEL ELCHE
JAIRO DEREMACHE
MARÍA TERREMOTO
A campaign by:
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*Aesthetic proposal for the tour and event
by SABOTAGE® Propaganda for Amazon Music (2024).
A campaign by:
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*Aesthetic proposal for the tour and event by SABOTAGE® Propaganda for Amazon Music (2024).
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*Aesthetic proposal for the tour and event by SABOTAGE® Propaganda for Amazon Music (2024).